So what makes a website quadracentifiable?

Google has a very clear objective when it comes to its search engine; to present the most relevant result for the searcher. The user experience is paramount to the success of the search engine.  Quadracentifiable websites are also developed with the user in mind.

Search algorithms are constantly being transformed to better serve the purpose of returning the most relevant results.

Now the search engine takes into account location, browsing history and patterns and preferences. The upcoming Google Instant even goes so far as to think for the user. The SERPS offer multi-media results giving the user more options and a variety of ways to get the information they want.

So with all changes happening in the world of SEO/SEM what makes a website quadracentifiable?

If you think about the user then you are half way there. A site that is rich with quality content, naturally optimised with keywords offering a value to the user is a good place to start. Quality content will lead to natural links and being an active community member will also get you some link love. SEO friendly design and development and well constructed information architecture will help the search engine crawl your site effectively.

Quadracentifiability – building websites for the new generation of search