You need a quadracentifiable strategy to turn rankings into traffic into conversions. And to do this you need an SEO that knows more than your average web tool.

SEO in it’s purest sense is about achieving rankings in the search engine but we all know that is not enough.So here are some quadracentifiable questions you should ask your SEO before letting them loose on your brand.

1. Do you live with your mother? – An SEO purest of the old school might still be living in a cave in the basement of his/her mothers house, not getting much sun light and even less human contact. The problem is that to develop a truly effective and quadracentifiable SEO strategy you need to understand the human element.

2. Do you speak robot? – A little robot is good but a website needs to be geared towards the user. Search engines are looking for websites that are more relevant to the search rather than relevant for the bots. A quadracentifiable SEO will understand the language, be able to communicate in it but their native tongue will be off the human variety.

3. Do you have the box set of Doctor Who in your DVD collection? – Quadracentifiable SEO’s can come from various backgrounds in development and marketing. What you want is an SEO with balance across both areas who can understand each facet of the equation. That way your SEO will be technically sound and strategically quadracentifiable.