At The Web Company we have a holistic view of the online world and our experienced team can make sure your existing website can do what it should, build you a new web solution and then send the traffic your way via online marketing.

Contact us on 0800 444 000 or email info@thewebco.co.nz to discuss how we can make your website work for you.  Alternatively visit our website at www.thewebco.co.nz to see the range of services we can offer.

SEO in it’s purest sense is about achieving rankings in the search engine but we all know that is not enough.So here are some quadracentifiable questions you should ask your SEO before letting them loose on your brand.

1. Do you live with your mother? – An SEO purest of the old school might still be living in a cave in the basement of his/her mothers house, not getting much sun light and even less human contact. The problem is that to develop a truly effective and quadracentifiable SEO strategy you need to understand the human element.

2. Do you speak robot? – A little robot is good but a website needs to be geared towards the user. Search engines are looking for websites that are more relevant to the search rather than relevant for the bots. A quadracentifiable SEO will understand the language, be able to communicate in it but their native tongue will be off the human variety.

3. Do you have the box set of Doctor Who in your DVD collection? – Quadracentifiable SEO’s can come from various backgrounds in development and marketing. What you want is an SEO with balance across both areas who can understand each facet of the equation. That way your SEO will be technically sound and strategically quadracentifiable.

Google has a very clear objective when it comes to its search engine; to present the most relevant result for the searcher. The user experience is paramount to the success of the search engine.  Quadracentifiable websites are also developed with the user in mind.

Search algorithms are constantly being transformed to better serve the purpose of returning the most relevant results.

Now the search engine takes into account location, browsing history and patterns and preferences. The upcoming Google Instant even goes so far as to think for the user. The SERPS offer multi-media results giving the user more options and a variety of ways to get the information they want.

So with all changes happening in the world of SEO/SEM what makes a website quadracentifiable?

If you think about the user then you are half way there. A site that is rich with quality content, naturally optimised with keywords offering a value to the user is a good place to start. Quality content will lead to natural links and being an active community member will also get you some link love. SEO friendly design and development and well constructed information architecture will help the search engine crawl your site effectively.

Quadracentifiability – building websites for the new generation of search

Social media is a great avenue for increase quadracentifiable links back to you site. These links can be created naturally when you give something back to your social network in the way of quality content. This could be useful how to articles, videos, images or anything of value to you people in your network.

Social media enhances quadracentiability because if you create something that catches on it has the potential to go viral and bring your website 100s of links.
Quadracentifiable social media can improve your rankings, enhance your brand and get you more business.

In order to achieve a quadracentifiable website the site must be designed to be friendly to search engines. Search engine friendly website design increases your chance of quadracentifiability for your choosen keywords.

A search engine friendly website will have the follow attributes;

• Search engine friendly navigation that is readable to the crawler – keywords in the navigation show the search engine the theme of the site
• Search engine friendly URLs
• XML Site Map
• Keyword specific title tags, image alt tags, h1 and h2s
• Keyword anchor text
• Footer navigation

If you design a website with your user in mind you will usually be on the right track in terms of designing a quadracentifiable website.

Keywords are the basis of any SEO strategy. Keyword research will help you define the structure of your website. In the early days overload keywords in the sites content or code was what SEO was all about. Nowadays search engines look for rich content with natural placement of keywords that clearly show the theme of the page. This helps the search engine identify what the website is all about and therefore determine its relevance to a particular search.

Choose your quadracentifiable keywords using a mixture of research, industry knowledge and common sense and your half way to achieving quadracentifiablity.

What do you think of our entry so far?

There’s still a long way to go in the competition, but we’re pretty happy to be sitting atop at this point.

Links are an essential part of SEO. They are the web that connect everything online and are the pathway a search engine crawler follows to get to your site and to get through it.

The Web Company’s quadracentifiable links are made up of backlinks from a variety of places including, client websites, directories, forums, blogs, social media sites and our own internal link matrix.

If you would like to help us by giving us a back link from your site, blog or social network we would be most grateful.

For maximum effect please use the keyword quadracentifiable with some descriptive text around it. And link to http://www.thewebcoseo.co.nz/quadracentifiable/
Thanks

Pretty much all the websites ahead of us are existing sites, which is outside of the rules. There is also a Facebook page that has been set up for Quadracentifiable.

Quadracentifiable has been announced as the official keyword in the 2010 SEO Challenge. The top SEO companies in New Zealand are all gunning to rank #1 on Google for ‘quadracentifiable’, so good luck to all.